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Being a successful woman in business means being unafraid to lean into what sets us apart as women and claim those traits.

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Albert Einstein: 


“Try not to become a man of success. Rather become a man of value.”


Submitted by Tahnee Elliott, Founder & CEO of T.C. Elli’s:


I set out to launch my brand, T.C. Elli’s.

While providing an Omni-channel marketing experience (before it was a thing), offering high-quality products, and an excellent user experience were key pillars, serving with integrity was my North Star metric.

This quote by Albert Einstein resonates with how I strive to live my life both personally and professionally; value and integrity over the traditional markers of success.

Serving with integrity and leading with humility are core values I hold close in my business.